Barron Industries Expands Digital Footprint in Europe and Canada
Barron Industries is circumventing current travel restrictions by expanding its global online marketing efforts in its key markets of Europe and Canada. The Michigan investment casting company is growing its brand and sales by establishing website domain names and localized websites in Canada, France and Germany. With the new international internet marketing efforts, Barron expects a 20%+ Year over Year export growth in the aerospace, defense, energy and other commercial industries it serves.
“We are growing our global customer base by helping them understand who we are by offering an online user experience in their native language,” said Bruce Barron, President and CEO. “These digital tools are a cost-effective way to develop new global markets and extend existing ones.”
Barron chose to focus digital marketing efforts on France and Germany after participating in ExporTech, a national training program that helps U.S. manufacturers develop international growth strategies. Now Barron Industries is showcased by the U.S. Commercial Service as one of the program’s success stories. Barron mentors other Michigan small businesses who are embarking on an international export program.
“The ExporTech program helped us to think more strategically about our sales plans,” said Barron. “It motivated us to focus on specific markets of opportunity based on research and counseling provided by the program mentors.”
Exporting to Canada for more than 35 years
Barron also aims to increase exports of investment castings to Canada. Participating in a 2019 Canadian trade mission, company officials met with existing and prospective partners who require performance-critical precision castings and assemblies. Partnering with Barron for more than 25 years, a Montreal-based company uses Barron’s high-strength investment castings in the manufacturing of its chairlifts, gondola lifts and aerial tramways. Another longtime Canadian partner has been using Barron’s high-strength investment castings and sub-assemblies for more than 35 years. Barron representatives also met with several Canadian-based aerospace companies in Montreal and Toronto. As an AS9100 Certified company, Barron produces critical aluminum precision components used in aircraft and defense technologies in both domestic and international markets.
“Our new NADCAP certification for non-destructive testing and welding will allow us to significantly grow our aerospace business in Canada which has the world’s fifth-largest aerospace industry,” said Barron. We expect to grow our Canadian exports from 8 to 15 percent of our current revenue in the next two years.”
Barron Industries is also expanding into the international space and satellite communications industries by producing high strength thin-wall machined and coated aluminum castings for satellites including laser optics systems. Barron also manufactures nickel-based alloy components involved in the critical aspects of propulsion systems.
Barron’s investment casting process includes the latest in inert gas, rollover induction casting techniques to produce specialty alloy, thin-walled precision castings from a few ounces up to 50 pounds. More than 200 ferrous and non-ferrous alloys are melted under inert gas conditions including low weight aluminum, high strength stainless steel, nickel and cobalt-based alloys. Casting is performed in a protective atmosphere that yields superior mechanical properties with tight tolerances and perfect repeatability, from the first part to the last.
About Barron Industries
Barron Industries is a full-service manufacturer of precision investment castings, machined components and complete assemblies. Our in-house services include design for manufacturing, rapid prototyping and CNC machining with the latest 5 axis technology.
From prototype to full production, Barron provides leading-edge technical expertise for the manufacture of complex components for our many of our OEM and Tier 1 partners. Barron’s rapid prototyping capabilities incorporate cutting-edge additive manufacturing techniques to produce castings with higher dimensional accuracy and mechanical properties. Without the added expense and time of hard tooling, we can deliver precision-machined castings in less than half the industry-standard lead times.
Check out our about us page for more information.